Practice resource
Client stories: evidence and context for Minneapolis
Identity Dental Marketing publishes company client stories on its main website. Those examples describe the clients and circumstances identified there; they are not a promise of results for every Minneapolis practice.
Questions to bring to a case-study discussion
This publication focuses on preserving useful pages through change. When discussing a marketing example, identify the work performed, the period observed, the source of the measurements, and the limits of the comparison.
Planning exercise: an older article answers a recurring appointment question. During a redesign, move the essential answer to the appropriate appointment page and preserve a relevant path from the original URL. Do not discard the information simply because it is not in the new menu.