Practice resource
Social communication for preserving useful pages through change | Minneapolis
A Minneapolis practice considering dental social media marketing should connect the work to a defined operational question. This resource examines preserving useful pages through change.
Make relationships explicit
Update internal links and intentional redirects so a reader following an older useful reference reaches relevant information. Avoid sending every changed URL to the homepage. That may remove an error while still failing the original task.
An existing URL may carry a practical role even when its appearance is dated. Inventory the information, links, and reader task before deciding to keep, revise, merge, or retire it. A smaller site is not automatically clearer if important answers disappear.
Social communication review
Choose an approved message with a clear audience and purpose. Check names, roles, dates, permission to use images, and the destination of any link before publishing. A reaction or a view alone does not establish a new patient.
What to record
Relevant new destination: record the present evidence, the person responsible for the decision, and what would justify a change.
Work through the preserving useful pages through change guide